![]() The link will first redirect to the App Store to download the app, and then take the user to the specific in-app content immediately after first launch.ĭeep linking into your app is made possible by the device’s operating system. This means traditional deep links don’t work if the user doesn’t have the app, and will show either an error or a fallback page.ĭeferred deep links can route users to content even if the app is not installed when the link is opened. Traditional deep links can route users to app content as long as the app is already installed when the link is opened. How Deep Links Work on iOSīefore we jump into the latest iOS specifically, let’s run through a quick review of how to create a deep link on iOS. It’s important to note that while this particular deep linking iOS example features a web-to-app flow, deep links on iOS can also optimize user experiences across text, email, social channels, and more. ![]() Now, however, they’re on a platform that sees substantially higher levels of app engagement, retention, and conversion. When the user completes the download, opens the app, and completes any onboarding process in place, the user is immediately directed to the same piece of content that he or she was originally viewing in the mobile web. (If the user in this example already had the mobile app, the user would be directed straight to the in-app version of the content being viewed in the mobile web.) Because he or she does not have the app at the time of click, the user is directed to the App Store. In this flow, a Redfin user browsing the mobile web on iOS clicks on a deferred deep link in a web-to-app smart banner integrated with deep linking. Check out the below example featuring Redfin, a leading mobile-first real estate brokerage company. Deep Linking on iOS: An Ideal Exampleįirst things first: let’s imagine a perfect example of what we’re trying to achieve. With the release of iOS 11 and iOS 12, it got even harder. Marketers and developers know how important deep linking is they also know how hard it is to do well. Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content.
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